Reopening spectator sport safely is crucial for our global health at every level. Commercially,
No one has expressed the importance of sport more eloquently and simply than Nelson Mandela.
“Sport has the power to change the world. It has the power to inspire. It has the power to unite people in a way that little else does. It speaks to youth in a language they understand”.
Whichever sport you analyse, the issues are broadly similar, and they start with the athlete.
The often well paid and youthful athlete needs to comply with the new realties, which start at home. The technologies and protocols we establish around safe living are designed to have as little impact as possible on the training and social requirements that are necessary to foster high performance, which in turn start with physical and mental health. We create a safe environment coalescing around rapid testing for Covid and unique nano technology solutions for surfaces that ensures human to surface to human transmission of the virus is interrupted.
Step two is protecting the athlete en route to the performance venue. All aspects of transportation and stopover accommodation is designed with the individual, and the gradual build of the team community in mind. More testing, more unique technology, gold standard protocols to ensure that inevitable close contact is as safe as possible. This requires strategic design, but also simple component parts. For example, we use nano gels for 2-4 hour protection for the hands, and anti-bacterial organic clothing that protects the individual against the virus (PPE Lite). The coating on the hands makes you sweat a bit more, the clothing enables you to sweat a bit less.
We create safe bubbles. This is a new and amorphous term. Does it mean a fragile tent, or a waterproof, temperature controlled, utility enabled, secure temporary or permanent robust structure? We build the latter, which are designed for the layered community of attendees at the event – players, entourage, crew, media, and fans. Apart from meticulous planning this requires excellent communications and awareness.
Step 3 is designing a safe venue environment which is the most challenging stage, but important to get right to preserve the all-important elements of confidence for everyone that they will be safe at the event, and to ensure the continuity of revenue from broadcasting.
At this stage this it may sound complex but addressing the complexity leads to simplicity and to the public and business feeling in control and from this we generate the confidence to adapt to Covid.